{"105791":{"#nid":"105791","#data":{"type":"event","title":"Get the Words Right: How to Get Attention, Get Understood and Get a Response with Everything You Write","body":[{"value":"\u003Cp\u003EThe Georgia Tech Business Network hosts this fast-paced workshop presented by John Reed, managing partner at West Reed, in which you\u2019ll learn best practices that professional communicators use to get their messages across. Master the three principles of The Lingo Method\u2122 and you\u2019ll transform all your written communications \u2013 from emails, letters, and reports to presentations and proposals.\u003C\/p\u003E\u003Cp\u003EYou\u2019ll also learn all kinds of helpful tips and tools, such as:\u003C\/p\u003E\u003Cul\u003E\u003Cli\u003EUsing Morse Code rhythms to make your writing more readable\u003C\/li\u003E\u003Cli\u003EOrganizing your thoughts the way you clean out a closet\u003C\/li\u003E\u003Cli\u003EWalking the tightrope between formal and familiar\u003C\/li\u003E\u003Cli\u003EThe 24 most important hours of your document\u2019s life\u003C\/li\u003E\u003Cli\u003EKnowing which grammar rules really do matter\u003C\/li\u003E\u003Cli\u003EWhy the look of the page is as important as the words on it\u003C\/li\u003E\u003Cli\u003EThe reason ads always ask you to \u201ccall today to find out more\u201d\u003C\/li\u003E\u003C\/ul\u003E\u003Cp\u003EWith over 25 years of experience in the ad industry, John has helped solve branding and marketing communications challenges for numerous organizations \u2013 ranging from startups to Fortune 500s. He began his career as a copywriter in a British ad agency and went on to work for leading agencies here in the U.S. as a copywriter and then creative director before launching West Reed, a brand consulting firm. John has taught at one of the South\u2019s leading advertising schools and spoken on business communications for various organizations in the U.S. and abroad.\u003C\/p\u003E\u003Cp\u003ECost is $20, including appetizers and drinks.\u0026nbsp;\u003Ca href=\u0022http:\/\/gtbn.org\/Events\/tabid\/130\/vw\/4\/itemid\/17\/d\/20120222\/Default.aspx\u0022\u003ERegister online to attend.\u003C\/a\u003E\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003ELearn best practices that professional communicators use to get their messages across.\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Learn best practices that professional communicators use to get their messages across."}],"uid":"27469","created_gmt":"2012-02-03 09:35:33","changed_gmt":"2016-10-08 01:57:52","author":"Kristen Bailey","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2012-02-22T17:30:00-05:00","event_time_end":"2012-02-22T19:30:00-05:00","event_time_end_last":"2012-02-22T19:30:00-05:00","gmt_time_start":"2012-02-22 22:30:00","gmt_time_end":"2012-02-23 00:30:00","gmt_time_end_last":"2012-02-23 00:30:00","rrule":null,"timezone":"America\/New_York"},"extras":["free_food"],"hg_media":{"105801":{"id":"105801","type":"image","title":"Get the Words Right Flier","body":null,"created":"1449178174","gmt_created":"2015-12-03 21:29:34","changed":"1475894723","gmt_changed":"2016-10-08 02:45:23","alt":"Get the Words Right Flier","file":{"fid":"193966","name":"gtwrflier.jpg","image_path":"\/sites\/default\/files\/images\/gtwrflier_0.jpg","image_full_path":"http:\/\/tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/gtwrflier_0.jpg","mime":"image\/jpeg","size":506320,"path_740":"http:\/\/tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/gtwrflier_0.jpg?itok=tTZfDleQ"}}},"media_ids":["105801"],"related_links":[{"url":"http:\/\/gtbn.org\/Events\/tabid\/130\/vw\/4\/itemid\/17\/d\/20120222\/Default.aspx","title":"Register for Workshop"},{"url":"http:\/\/gtbn.org\/","title":"Georgia Tech Business Network"}],"groups":[{"id":"1183","name":"Home"}],"categories":[],"keywords":[{"id":"2183","name":"communications"},{"id":"14494","name":"Georgia Tech Business Network"},{"id":"6154","name":"GTBN"},{"id":"4720","name":"writing"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"10377","name":"Career\/Professional development"}],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003E\u003Ca href=\u0022mailto:michael.lan@jabian.com\u0022\u003EMichael Lan\u003Cbr \/\u003E\u003C\/a\u003EGeorgia Tech Business Network\u0026nbsp;\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}