106601 external_news 1328528615 1475893523 “Why not call it a new kind of analytics?” says Ian Bogost, Professor in the School of Literature, Communication, and Culture and Director of the Graduate Program in Digital Media, about gamification programs that he refers to as "exploitationware". Bogost continues, “Companies could say, ‘Well, we are offering you a new program in which we watch your every move and make decisions about our advertising based on the things we see you do.’ ” Source: The New York Times - February 4, 2012

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