112951 external_news 1330431435 1475893526 "As someone who has spent the last 10 years trying to move the use of games forward as a medium beyond entertainment...I lament the idea that this very simplistic and insubstantial version of games has enjoyed such success," said Ian Bogost, Professor in the School of Literature, Communication, and Culture and Director of the Graduate Program in Digital Media. Bogost is referring to gamification techniques being used by companies to motivate workers without providing real incentives. Bogost continues, "There seems to a trend that where incentives were once real material incentives, now we have false incentives." Source: BBC - February 28, 2012

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