163971 external_news 1350899613 1475893564 Ian Bogost, professor in the School of Literature, Media, and Communication, "sees potential for a genuinely valuable contribution to society in games, a potential which has yet to be fully realised, but as new social challenges emerge and traditional institutions falter in their struggle to keep pace with technological progress, the seeming inevitability of just about everyone eventually wanting to at least tentatively explore the practicality of game-inspired solutions is only likely to intensify the paradox of this arch gamification-sceptic’s contribution to a much more gamification-receptive world." Source: Innovation Investment Journal, October 20, 2012

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