{"406651":{"#nid":"406651","#data":{"type":"news","title":"Eric Gilbert, Yahoo Labs find how you can get more people to look at your photos","body":[{"value":"\u003Cp\u003E\u003Cem\u003EEditor\u0027s Note: The article below was originally published by the \u003Ca href=\u0022http:\/\/www.ibtimes.com\/\u0022\u003EInternational Business Times\u003C\/a\u003E. Interactive Computing Professor \u003Ca href=\u0022http:\/\/eegilbert.org\/\u0022\u003EEric Gilbert\u003C\/a\u003E led the research referenced below.\u0026nbsp;\u003C\/em\u003E\u003C\/p\u003E\u003Cp\u003EWant more people to comment on your photos? There\u0027s an easy way to increase online engagement: Simply apply a digital photo filter on your snapshot, according to a study published\u0026nbsp;\u003Ca href=\u0022http:\/\/labs.yahoo.com\/publication\/why-we-filter-our-photos-and-how-it-impacts-engagement\/\u0022 rel=\u0022nofollow\u0022 target=\u0022_blank\u0022\u003Eon Wednesday by Yahoo Labs\u003C\/a\u003E.\u003C\/p\u003E\u003Cp\u003E\u003Ca href=\u0022http:\/\/yahoolabs.tumblr.com\/post\/119448741621\/how-photo-filters-affect-online-engagement\u0022 rel=\u0022nofollow\u0022 target=\u0022_blank\u0022\u003EThree Yahoo researchers teamed up\u003C\/a\u003E\u0026nbsp;with a Georgia Tech professor to look at a dataset of 7.6 million photos posted on Flickr. The team got access to all the photos\u0027 public metadata, which showed whether the photo had a filter applied to it or not, as well as how many people had viewed it.\u003C\/p\u003E\u003Cp\u003ETurns out, if you apply a filter, your photo on Flickr is 21 percent more likely to get views. Filtered photos also elicit more engagement and are 45 percent more likely to receive comments.\u003C\/p\u003E\u003Cp\u003EHowever, filtering your photos isn\u0027t the only factor affecting whether people look at your pics. In terms of views and comments, whether your snapshot has Kelvin on it matters less than how many followers you have on Flickr, naturally.\u0026nbsp;\u003C\/p\u003E\u003Cp\u003EBut what filter should you use? Not all filters are created equal. According to the study, some filters drove views and comments better than others. Filters that increase contrast or correct exposure usually increase the amount of engagement. You also want to opt for filters that make your photos warmer because cooler color effects are less engaging.\u0026nbsp;\u003C\/p\u003E\u003Cp\u003E\u0022Specifically, we find that filters that impose warm color temperature, boost contrast and increase exposure are more likely to be noticed,\u0022 the study notes.\u003C\/p\u003E\u003Cp\u003EAll of the photos studied were uploaded to Flickr by a mobile phone: 4.1 million of them from the Instagram app and the remainder from Flickr\u0027s own app. Although over half the photos studied were also posted on Instagram, Yahoo\u0027s study didn\u0027t have access to Instagram\u0027s page-view data -- so the research doesn\u0027t say you\u0027ll get more likes on Instagram if you use, say, X Pro II. There\u0027s also the chance that people who are more likely to use filters simply take better photos, which could also account for the increased engagement.\u003C\/p\u003E\u003Cp\u003EBut if you want more eyeballs and discussion on your duckface selfies, you should probably try a filter. It worked for millions of photos uploaded to Flickr.\u0026nbsp;\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":[{"value":"Want more people to comment on your photos? There\u0027s an easy way to increase online engagement: Simply apply a digital photo filter on your snapshot, according to a study published on Wednesday by Yahoo Labs."}],"uid":"28124","created_gmt":"2015-05-21 11:56:35","changed_gmt":"2016-10-08 03:18:21","author":"Tyler Sharp","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2015-05-21T00:00:00-04:00","iso_date":"2015-05-21T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"320861":{"id":"320861","type":"image","title":"Eric Gilbert","body":null,"created":"1449245011","gmt_created":"2015-12-04 16:03:31","changed":"1475895029","gmt_changed":"2016-10-08 02:50:29","alt":"Eric Gilbert","file":{"fid":"201784","name":"eric_gilbert.jpg","image_path":"\/sites\/default\/files\/images\/eric_gilbert.jpg","image_full_path":"http:\/\/tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/eric_gilbert.jpg","mime":"image\/jpeg","size":141493,"path_740":"http:\/\/tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/eric_gilbert.jpg?itok=kpjFut7E"}}},"media_ids":["320861"],"groups":[{"id":"47223","name":"College of Computing"}],"categories":[],"keywords":[{"id":"13342","name":"Eric Gilbert"},{"id":"126731","name":"Flickr"},{"id":"37031","name":"Instagram"},{"id":"166848","name":"School of Interactive Computing"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003ETara La Bouff\u003Cbr \/\u003ECommunications Manager\u003Cbr \/\u003E\u003Ca href=\u0022mailto:tlabouff@cc.gatech.edu\u0022\u003Etlabouff@cc.gatech.edu\u003C\/a\u003E\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}