{"52388":{"#nid":"52388","#data":{"type":"event","title":"GVU BROWN BAG: Nicholas Lurie","body":[{"value":"\u003Cp\u003E\u003Cstrong\u003EListening and Helping Strangers in Online Forums\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cp\u003EABSTRACT: In this talk I provide an overview of two projects that draw\u003Cbr \/\u003E\non queries and answers in a web forum to examine: 1) Factors affecting\u003Cbr \/\u003E\nthe perceived value of information in online forums; 2) Factors\u003Cbr \/\u003E\naffecting contributions to online forums.\u003C\/p\u003E\n\u003Cp\u003EMany who use the web as a source of information often use input from\u003Cbr \/\u003E\nstrangers to make decisions or gain knowledge. In addition, only a\u003Cbr \/\u003E\nsmall percentage of users actually make contributions to others. The\u003Cbr \/\u003E\nauthors propose that in such contexts the information provider\u2019s\u003Cbr \/\u003E\ncurrent and past behaviors, relative to those of other information\u003Cbr \/\u003E\nproviders, influence who the information seeker thinks provides a\u003Cbr \/\u003E\nvaluable response and how valuable they judge the provider\u2019s\u003Cbr \/\u003E\ninformation to be. Further, contribution behavior is likely influenced\u003Cbr \/\u003E\nby: (a) the role the individual occupies in the community and (b) the\u003Cbr \/\u003E\npresence of symbolic incentives for participation. The authors track\u003Cbr \/\u003E\ninformation queries, information provider responses, and objective\u003Cbr \/\u003E\nvaluation of these responses by information seekers in a web\u003Cbr \/\u003E\nforum\u2014where responses to information queries come from multiple\u003Cbr \/\u003E\ninformation providers with whom the information seeker has not met\u003Cbr \/\u003E\nface-to-face and has had no prior interaction. In terms of the\u003Cbr \/\u003E\nperceived value of contributions, the authors show that a provider\u2019s\u003Cbr \/\u003E\nresponse speed, the extent to which their previous responses within the\u003Cbr \/\u003E\nfocal domain have been positively evaluated by others, and the breadth\u003Cbr \/\u003E\nof their previous responses across different domains of knowledge\u003Cbr \/\u003E\naffect objective judgments of information value. Importantly, these\u003Cbr \/\u003E\neffects are moderated by the information seeker\u2019s goal orientation; in\u003Cbr \/\u003E\nparticular, whether they want to make a decision or learn something\u003Cbr \/\u003E\nnew. In terms of contribution behavior, the authors show that whereas\u003Cbr \/\u003E\nthe existence of symbolic incentives motivates contributions by domain\u003Cbr \/\u003E\nspecialists (who have extrinsic motivations for participating), such\u003Cbr \/\u003E\nincentives are de-motivating for socialites as they have intrinsic\u003Cbr \/\u003E\nmotives for participation.\u003C\/p\u003E\n\u003Cp\u003EThe Listening to Strangers paper is available at\u003Cbr \/\u003E\n\u003Ca href=\u0022http:\/\/mgt.gatech.edu\/directory\/faculty\/lurie\/pubs\/weiss_lurie_macinnis_8_2008.pdf\u0022\u003Ehttp:\/\/mgt.gatech.edu\/directory\/faculty\/lurie\/pubs\/weiss_lurie_macinnis_8_2008.pdf\u003C\/a\u003E.\u003C\/p\u003E\n\u003Cp\u003EBIO: Nicholas Lurie is Assistant Professor of Marketing at the College of\u003Cbr \/\u003E\nManagement at Georgia Tech and conducts research on how the information\u003Cbr \/\u003E\nenvironment affects consumer and managerial decision making. He is a\u003Cbr \/\u003E\nco-founder of the College of Management\u0027s BizLab, which brings together\u003Cbr \/\u003E\nresearchers from multiple business disciplines who study human behavior\u003Cbr \/\u003E\nand is a member of Georgia Tech\u0027s GVU Center. He is particularly\u003Cbr \/\u003E\ninterested in factors that affect overload in information-rich\u003Cbr \/\u003E\nenvironments such as the Internet; the interaction between the\u003Cbr \/\u003E\ninformation environment and decision processes; and how new\u003Cbr \/\u003E\ntechnologies--such as visualization, real-time feedback, map-based\u003Cbr \/\u003E\nrepresentation, and mobile devices--affect information search, decision\u003Cbr \/\u003E\nprocesses, choice, and learning. His research has been published or is\u003Cbr \/\u003E\nforthcoming in the Journal of Consumer Research, Journal of Marketing,\u003Cbr \/\u003E\nJournal of Marketing Research, Journal of Consumer Psychology, Journal\u003Cbr \/\u003E\nof Retailing, Journal of Service Research, Organizational Behavior and\u003Cbr \/\u003E\nHuman Decision Processes, and the Journal of Public Policy and\u003Cbr \/\u003E\nMarketing. His article \u201cDecision Making in Information Rich\u003Cbr \/\u003E\nEnvironments: The Role of Information Structure\u201d won the Ferber Award\u003Cbr \/\u003E\nfor the best article in the Journal of Consumer Research based on a\u003Cbr \/\u003E\ndoctoral dissertation. He received his PhD from the Haas School at the\u003Cbr \/\u003E\nUniversity of California at Berkeley, his MBA from the Kellogg School\u003Cbr \/\u003E\nat Northwestern University, and his AB from Vassar College.\u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":"","field_summary_sentence":"","uid":"27154","created_gmt":"2010-02-11 15:51:36","changed_gmt":"2016-10-08 01:49:39","author":"Louise Russo","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2009-11-12T11:00:00-05:00","event_time_end":"2009-11-12T12:00:00-05:00","event_time_end_last":"2009-11-12T12:00:00-05:00","gmt_time_start":"2009-11-12 16:00:00","gmt_time_end":"2009-11-12 17:00:00","gmt_time_end_last":"2009-11-12 17:00:00","rrule":null,"timezone":"America\/New_York"},"extras":[],"groups":[{"id":"47223","name":"College of Computing"}],"categories":[],"keywords":[],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}