{"607433":{"#nid":"607433","#data":{"type":"news","title":"adidas Era Begins for Athletics","body":[{"value":"\u003Cp\u003EGeorgia Tech athletics begins living the Three Stripe Life on Sunday when adidas becomes the official apparel partner of the Yellow Jackets.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Ca href=\u0022http:\/\/www.ramblinwreck.com\/genrel\/082217aaa.html\u0022\u003EGeorgia Tech and adidas announced their multi-year partnership on Aug. 22, 2017\u003C\/a\u003E, effective July 1, 2018. In the 10 months since the announcement, the two brands have collaborated to provide Yellow Jackets student-athletes and fans with top-of-the-line athletic apparel, as well as story-telling aimed at highlighting their shared commitment to innovation and honoring the history and tradition of Tech athletics.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026quot;Georgia Tech is a terrific partner for us and I think that through our collaboration and the integration of our brands, we will be able to tell the story of Georgia Tech and adidas in the marketplace,\u0026rdquo; said adidas sports marketing director for NCAA Jim Murphy. \u0026ldquo;I think that the athletes, fans and everyone associated with Georgia Tech are going to benefit from the collaboration and integration of our brands and the terrific partnership that we enjoy.\u0026rdquo;\u003C\/p\u003E\r\n\r\n\u003Cp\u003ESunday\u0026rsquo;s official launch will be celebrated on Georgia Tech athletics\u0026rsquo; official website (\u003Cem\u003E\u003Ca href=\u0022http:\/\/www.ramblinwreck.com\/\u0022\u003Eramblinwreck.com\u003C\/a\u003E\u003C\/em\u003E) and social media channels (\u003Cem\u003E@GTAthletics \u003C\/em\u003Eon \u003Ca href=\u0022http:\/\/www.twitter.com\/GTAthletics\u0022\u003ETwitter\u003C\/a\u003E, \u003Ca href=\u0022http:\/\/www.facebook.com\/GTAthletics\u0022\u003EFacebook\u003C\/a\u003E and \u003Ca href=\u0022http:\/\/www.instagram.com\/GTAthletics\u0022\u003EInstagram\u003C\/a\u003E). Georgia Tech\u0026rsquo;s official 2018-19 adidas apparel will be shipped to retailers beginning on Monday and will be available in stores and online by mid-July. A limited run of Georgia Tech\/adidas apparel that was unveiled earlier this spring is still available online at \u003Cem\u003E\u003Ca href=\u0022http:\/\/www.ramblinwreckstore.com\/\u0022\u003Eramblinwreck.com\u003C\/a\u003E\u003C\/em\u003E.\u003C\/p\u003E\r\n\r\n\u003Cp\u003EGeorgia Tech\u0026rsquo;s official adidas game uniforms will be unveiled in a series of events throughout 2018-19, beginning with the Yellow Jackets\u0026rsquo; much-anticipated football uniforms later this summer.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026ldquo;We\u0026rsquo;re excited to officially become a Three Stripe school on Sunday,\u0026rdquo; Georgia Tech director of athletics Todd Stansbury\u003Cstrong\u003E \u003C\/strong\u003Esaid. \u0026ldquo;We\u0026rsquo;ve been thrilled with the partnership that we\u0026rsquo;ve forged over the last 10 months with the brilliant people at adidas and we\u0026rsquo;re looking forward to sharing the fruits of that relationship with our student-athletes and fans. It will be transformational for Georgia Tech athletics.\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026ldquo;I\u0026rsquo;d also like to thank the great people at Russell Athletic as our long and beneficial partnership comes to a close,\u0026rdquo; Stansbury continued. \u0026ldquo;They have been a terrific partner of Georgia Tech athletics for many years and we wish them nothing but the very best going forward.\u0026rdquo;\u003C\/p\u003E\r\n\r\n\u003Cp\u003EBaseball\u0026rsquo;s\u003Cstrong\u003E \u003C\/strong\u003EKyle McCann became the first Georgia Tech student-athlete to compete in adidas athletic gear during Saturday night\u0026rsquo;s College Home Run Derby at TD Ameritrade Park in Omaha (site of the College World Series), which was televised live on ESPN2.\u003C\/p\u003E\r\n","summary":null,"format":"limited_html"}],"field_subtitle":[{"value":"adidas becomes official apparel partner as Three Stripe Life begins"}],"field_summary":[{"value":"\u003Cp\u003EGeorgia Tech\u0026#39;s partnership with adidas officially began on Sunday as the company became the official apparel provider for the athletics association.\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":" Georgia Tech athletics begins living the Three Stripe Life on Sunday when adidas becomes the official apparel partner of the Yellow Jackets."}],"uid":"27560","created_gmt":"2018-07-02 13:24:39","changed_gmt":"2018-07-05 15:45:23","author":"Jason Maderer","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2018-07-02T00:00:00-04:00","iso_date":"2018-07-02T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"607431":{"id":"607431","type":"image","title":"adidas and Georgia Tech","body":null,"created":"1530537272","gmt_created":"2018-07-02 13:14:32","changed":"1530537272","gmt_changed":"2018-07-02 13:14:32","alt":"adidas and GT logo","file":{"fid":"231702","name":"adidas GT.jpg","image_path":"\/sites\/default\/files\/images\/adidas%20GT.jpg","image_full_path":"http:\/\/tlwarc.hg.gatech.edu\/\/sites\/default\/files\/images\/adidas%20GT.jpg","mime":"image\/jpeg","size":57691,"path_740":"http:\/\/tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/images\/adidas%20GT.jpg?itok=K5zkvX2h"}}},"media_ids":["607431"],"related_links":[{"url":"http:\/\/www.ramblinwreck.com\/","title":"Visit Athletics"}],"groups":[{"id":"1214","name":"News Room"}],"categories":[],"keywords":[{"id":"175262","name":"adidas"},{"id":"1625","name":"athletics"}],"core_research_areas":[],"news_room_topics":[{"id":"71871","name":"Campus and Community"}],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003EMike Flynn\u200b\u003Cbr \/\u003E\r\nAssistant A.D.\/Communications \u0026amp; Public Relations\u003Cbr \/\u003E\r\nGeorgia Tech Athletic Association\u003Cbr \/\u003E\r\nmflynn@athletics.gatech.edu\u003Cbr \/\u003E\r\n404.894.6283\u003C\/p\u003E\r\n","format":"limited_html"}],"email":["mflynn@athletics.gatech.edu"],"slides":[],"orientation":[],"userdata":""}}}