{"668334":{"#nid":"668334","#data":{"type":"event","title":"PhD Proposal by Merve Uzunogullari","body":[{"value":"\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EDear Faculty and Fellow Ph.D. Students,\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EI cordially invite you to attend my dissertation proposal scheduled for Friday, July 14th at 9:00 AM (EST) in Room 201, Scheller College of Business.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EYou are also welcome to join remotely via the following Zoom link: \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Ca href=\u0022https:\/\/gatech.zoom.us\/j\/93352968828\u0022\u003E\u003Cspan\u003E\u003Cspan\u003Ehttps:\/\/gatech.zoom.us\/j\/93352968828\u003C\/span\u003E\u003C\/span\u003E\u003C\/a\u003E \u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EThe abstract is included below, and copies of the proposal are available upon request.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003EArea:\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003Cspan\u003E\u003Cspan\u003E Marketing\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003ECommittee Members\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003Cspan\u003E\u003Cspan\u003E: Dr. Ajay Kohli (Co-chair), Dr. Tracey Swartz (Co-chair), Dr. Michael Lowe, Dr. Koushyar Rajavi and Dr. Colleen Harmeling (Florida State University)\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003ETitle:\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003Cspan\u003E\u003Cspan\u003E How You Respond to a Crisis Matters \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EAbstract: \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003ECrises are increasingly prevalent in today\u0027s marketplace. Brands experience crises, such as product failures, service failures, and unfair labor practices. In this dissertation, I investigate how consumers and investors respond to firms\u2019 strategies addressing such crises. In the first essay, I use secondary data and a series of experiments to examine the impact of a firm\u2019s denial of responsibility in response to a brand crisis on sales on consumers\u2019 attitudes towards the brand. Preliminary findings from experiments suggest that denial of responsibility by a firm for a crisis has an adverse effect on consumers\u2019 attitudes towards the brand. I also find that these effects are stronger for brands with a strong track record in corporate social responsibility (CSR) and product quality. In the second essay, I explore how firms benefit from proactively initiating recalls depending on the type of corporate social responsibility (CSR) initiative implemented. I posit that firms engaging in philanthropic CSR activities signal efficient allocation of resources, thus leading to a greater reward for recall proactivity. Conversely, firms focusing on employee and environmental CSR initiatives, which are oriented more towards generating profits, receive a relatively smaller reward for proactive recalls from investors.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003EHow You Respond to a Crisis Matters \u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"How You Respond to a Crisis Matters "}],"uid":"27707","created_gmt":"2023-07-03 20:06:16","changed_gmt":"2023-07-03 20:06:16","author":"Tatianna Richardson","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2023-07-14T09:00:00-04:00","event_time_end":"2023-07-14T11:00:00-04:00","event_time_end_last":"2023-07-14T11:00:00-04:00","gmt_time_start":"2023-07-14 13:00:00","gmt_time_end":"2023-07-14 15:00:00","gmt_time_end_last":"2023-07-14 15:00:00","rrule":null,"timezone":"America\/New_York"},"location":"Room 201, Scheller College of Business","extras":[],"groups":[{"id":"221981","name":"Graduate Studies"}],"categories":[],"keywords":[{"id":"102851","name":"Phd proposal"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[{"id":"1788","name":"Other\/Miscellaneous"}],"invited_audience":[{"id":"78771","name":"Public"}],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}