{"669632":{"#nid":"669632","#data":{"type":"news","title":"Q\u0026A With MSA Alumna Wendy Ku: The Human Factor in Data Science","body":[{"value":"\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EA few years after graduating from the University of Michigan, \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.linkedin.com\/in\/wendyku\/\u0022\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EWendy Ku\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E enrolled in \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.analytics.gatech.edu\/\u0022\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EGeorgia Tech\u2019s Master of Science in Analytics\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E (MSA). She had been working as a business analyst and applied to the MSA program for the reason many students do: Ku was intrigued by the growing field of data analytics and its breadth of applications, and she wanted to learn more.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EShe\u2019s now a senior data scientist at \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.gettyimages.com\u0022\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EGetty Images\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E (which owns iStock and Unsplash), a \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003Eglobal visual content creator and marketplace\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E. Her team uses natural language processing (NLP) and computer vision (CV) to train the search models Getty Images customers use to find images.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EIn this half of a two-part interview, Ku discusses her interest in data analytics, her work at Getty Images, and how Tech\u2019s MSA program prepared her for her current role. In \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.analytics.gatech.edu\/news\/qa-part-2-msa-alumna-wendy-ku-human-factor-data-science\u0022\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003Ethe second part of the conversation\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Ca href=\u0022https:\/\/www.analytics.gatech.edu\/news\/qa-part-2-msa-alumna-wendy-ku-human-factor-data-science\u0022\u003E,\u003C\/a\u003E Ku shares her experience speaking at the Women in Data Science Conference and defines \u201cfairness in AI,\u201d explains why diversity matters in analytics, and what she enjoys about her work.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cem\u003E\u003Cspan\u003EThis interview has been edited for clarity and length.\u003C\/span\u003E\u003C\/em\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003EGive us a broad overview of your early academic studies and career before you entered the MSA program at Georgia Tech.\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EI went to the University of Michigan in 2012 for my undergraduate studies. I initially thought I would double-major in business and the arts, but when I found the arts electives to be more interesting than the required classes, I ended up majoring in business and minoring in art.\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EIn 2016, near the end of my studies, I took a data analytics class traditionally offered to MBA students\u2014they held a few spots for undergrads. This was right when big data was rising to prominence, and the class introduced me to Python and SQL [Structured Query Language, used to interact with and manage databases]. It was \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cem\u003E\u003Cspan\u003Every\u003C\/span\u003E\u003C\/em\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E introductory: Our exam entailed handwriting SQL queries on paper! But because of that class, I was able to get an internal consulting job as a business analyst for a restaurant group. Most of my work there was with SQL.\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003EWhen and why did you decide to pursue a master\u2019s degree in data analytics?\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EFrom the restaurant group I went to a cybersecurity firm, where I worked on customer-support operations analysis. I wanted to analyze text data, but SQL was just not sufficient. I was using what I knew of Python but felt like there was a gap in my knowledge. I wanted to rectify that, so I enrolled in the MSA program in 2019.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003EWhy did you choose Georgia Tech\u2019s MSA program?\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EGeorgia Tech\u2019s MSA has a long history compared to some other schools\u2019 programs, and I liked that it\u2019s very skills-focused and offers a good combination of different types of classes. Because my undergrad degree was in business, statistics and linear algebra were ancient history for me. In the MSA program I revisited these subjects in-depth.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EI was also trying to figure out what I liked and wanted to do in data science. So the breadth of classes offered\u2014combined with Georgia Tech\u2019s strength in computer science and industrial engineering\u2014drew me there.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003EHow did the MSA program prepare you for your current role with Getty Images?\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EWhen I arrived at Georgia Tech, I didn\u2019t know how machine learning and AI fit together with data science. During my first semester, a friend told me she had enrolled in a computer vision (CV) class offered by the College of Computing, and when I took a look at the course, it seemed fun and I enrolled in it too.\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EComputer vision is a field in artificial intelligence that involves processing and understanding visual inputs, like images and videos, and I ended up loving it. It was one of my favorite MSA classes, and I decided that as part of my job search, I would prioritize any positions related to CV. That was challenging, because usually organizations hire PhDs for those roles.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003EGiven that, how did you get your job at Getty Images after graduating from the MSA program?\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EOne of the benefits of Tech\u2019s MSA program is that it provides students with a travel stipend. I was able to take that money and attend the \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.widsconference.org\u0022\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EWomen in Data Science conference\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E, which is where I met my current manager. She got me in the door at Getty Images with a statistics-focused role related to A\/B testing, knowing that I was interested in computer vision, and from there I eventually got more involved in CV projects.\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003EAt the beginning of our conversation, you said you had originally planned to double-major in business and art. Does your work at Getty Images let you combine your interest in art with your STEM training?\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003ETo a large extent, school was about the math and science parts of data science, but industry applications are where the arts can be brought in. Getty Images\u2019 customers are often graphic designers or marketing professionals, and my artistic background is beneficial to my work.\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EFor example, when an engineer is working on an image-classification model for color themes, they might simplistically label the colors red, orange, and yellow as \u201cwarm\u201d and blue and green as \u201ccold.\u201d However, a graphic designer might be looking for more nuanced differences in image styles. If a user is looking for an image of the sea and is filtering the results for warmer tone results, they probably still expect images featuring a blue sea, but a warmer shade of blue. I\u2019m able to empathize with our users and the nuances of their use cases, and clearly understanding the use cases ultimately affects how I train the model to fit that.\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cstrong\u003E\u003Cspan\u003E\u003Cspan\u003EIt\u2019s easy to think of data science as objective and hard, but you\u2019re saying there are people, with all their subjective experiences, behind these models. Does this illustrate why diversity is so important, in terms of the people who train models?\u003C\/span\u003E\u003C\/span\u003E\u003C\/strong\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003EYes\u2014my colleagues at Getty Images all come from different backgrounds: astrophysics, psychology, bioengineering. Very few of us have undergraduate data science backgrounds. It\u2019s our job to make sure these models are fair, and to do that, you need to incorporate the different aspects of your life and experience when working on data models. Ultimately, data science is designed by people \u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cem\u003E\u003Cspan\u003Efor\u003C\/span\u003E\u003C\/em\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E people.\u0026nbsp;\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cem\u003E\u003Cspan\u003ERead \u003C\/span\u003E\u003C\/em\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.analytics.gatech.edu\/news\/qa-part-2-msa-alumna-wendy-ku-human-factor-data-science\u0022\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cem\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003Epart two of this conversation\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/em\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cem\u003E\u003Cspan\u003E with Wendy Ku, which picks up with how her work at Getty Images lets her combine her interest in art with data science.\u003C\/span\u003E\u003C\/em\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n\r\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\r\n","summary":"","format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cspan\u003E\u003Cem\u003E\u003Cspan\u003EIn this wide-ranging conversation, Ku discusses her experience in Georgia Tech\u2019s Master of Science in Analytics program, her current role as a senior data scientist at Getty Images, and what she loves about her work.\u003C\/span\u003E\u003C\/em\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/span\u003E\u003C\/p\u003E\r\n","format":"limited_html"}],"field_summary_sentence":[{"value":"Q\u0026A With MSA Alumna Wendy Ku: The Human Factor in Data Science"}],"uid":"36359","created_gmt":"2023-09-13 13:25:55","changed_gmt":"2023-10-05 18:21:55","author":"ecalhoun8","boilerplate_text":"","field_publication":"","field_article_url":"","dateline":{"date":"2023-09-13T00:00:00-04:00","iso_date":"2023-09-13T00:00:00-04:00","tz":"America\/New_York"},"extras":[],"hg_media":{"671910":{"id":"671910","type":"image","title":"Wendy Ku Headshot","body":null,"created":"1696037441","gmt_created":"2023-09-30 01:30:41","changed":"1696037504","gmt_changed":"2023-09-30 01:31:44","alt":"Wendy Ku Headshot","file":{"fid":"255064","name":"wendy_ku.jpg","image_path":"\/sites\/default\/files\/2023\/09\/29\/wendy_ku.jpg","image_full_path":"http:\/\/tlwarc.hg.gatech.edu\/\/sites\/default\/files\/2023\/09\/29\/wendy_ku.jpg","mime":"image\/jpeg","size":165677,"path_740":"http:\/\/tlwarc.hg.gatech.edu\/sites\/default\/files\/styles\/740xx_scale\/public\/2023\/09\/29\/wendy_ku.jpg?itok=zA7GbIHi"}}},"media_ids":["671910"],"related_links":[{"url":"https:\/\/www.analytics.gatech.edu\/news\/qa-part-2-msa-alumna-wendy-ku-human-factor-data-science","title":"Part 2"}],"groups":[{"id":"660346","name":"Master of Science in Analytics"}],"categories":[{"id":"130","name":"Alumni"}],"keywords":[{"id":"117311","name":"MSA"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[],"email":[],"slides":[],"orientation":[],"userdata":""}}}