{"73089":{"#nid":"73089","#data":{"type":"event","title":"Learning about America from Starbucks","body":[{"value":"\u003Ch3\u003EBryant Simon\u003C\/h3\u003E\u003Cp\u003ETemple University professor Bryant Simon visits with his book, \u003Cem\u003EEverything but \nthe Coffee: Learning About America from Starbucks\u003C\/em\u003E, which looks beyond \nbaristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can \ntell us about America. Simon visited hundreds of Starbucks around the world to \nask: Why did Starbucks take hold so quickly with consumers? What did it seem to \nprovide beyond a decent cup of coffee? Why at the moment of Starbucks\u2019 \nprofit-generating peak did the company lose its way, leaving observers baffled \nabout how it might regain its customers and cultural significance? \u003Cem\u003EEverything \nbut the Coffee\u003C\/em\u003E probes the company\u2019s psychological, emotional, political, and \nsociological power to discover how Starbucks\u2019 explosive success and rapid \ndeflation exemplify American culture at this historical moment. Most \nimportantly, it shows that Starbucks speaks to a deeply felt American need for \npredictability and class standing, community and authenticity, revealing that \nStarbucks\u2019 appeal lies not in the product it sells but in the easily consumed \nidentity it offers. \u003C\/p\u003E","summary":null,"format":"limited_html"}],"field_subtitle":"","field_summary":[{"value":"\u003Cp\u003ELearning about America from Starbucks presented by HTS Guest Speaker Bryant Simon (Temple University)\u003C\/p\u003E","format":"limited_html"}],"field_summary_sentence":[{"value":"Presented by the School of History, Technology and Society, this talk features guest speaker Bryant Simon of Temple University."}],"uid":"27228","created_gmt":"2011-11-29 10:05:39","changed_gmt":"2016-10-08 01:56:45","author":"LaDonna Bowen","boilerplate_text":"","field_publication":"","field_article_url":"","field_event_time":{"event_time_start":"2012-02-06T15:00:00-05:00","event_time_end":"2012-02-06T16:30:00-05:00","event_time_end_last":"2012-02-06T16:30:00-05:00","gmt_time_start":"2012-02-06 20:00:00","gmt_time_end":"2012-02-06 21:30:00","gmt_time_end_last":"2012-02-06 21:30:00","rrule":null,"timezone":"America\/New_York"},"extras":[],"groups":[{"id":"1281","name":"Ivan Allen College of Liberal Arts"},{"id":"1288","name":"School of History and Sociology"}],"categories":[],"keywords":[{"id":"10889","name":"HTS Graduate Forum Speaker Series"},{"id":"4903","name":"HTS Monday Seminar Speaker Series"}],"core_research_areas":[],"news_room_topics":[],"event_categories":[],"invited_audience":[],"affiliations":[],"classification":[],"areas_of_expertise":[],"news_and_recent_appearances":[],"phone":[],"contact":[{"value":"\u003Cp\u003ELaDonna Bowen\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp; School of History, Technology, and Society\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u0026nbsp;\u0026nbsp; 404-894-3198\u003C\/p\u003E","format":"limited_html"}],"email":[],"slides":[],"orientation":[],"userdata":""}}}